Audience Research: Survey Analysis

I have posted my survey onto twitter and received 55 responses, this way I got a wider variety of people answering my questions. Using survey monkey I can look at each individual response to see which type of person preferred each option to have a better idea of who my target audience would be.

Question 1:

I asked this question so that I could see which gender more preferred my genre of film, this makes it easier to narrow down my target audience based on what type of person would like my film more. 

For example, this male participant likes horror, comedy and si-fi films, this is different from what mostly female participants answered suggesting that my target audience is mostly female. 

Question 2:

Based on who answered the questions favouring towards the theme and genre of my movie, the age of my target audience would be teens or early twenties. Although I had a mix of different ages the older participants tended to choose films in which the characters were of similar age. I found that participants chose films where they could relate to the characters and their problems which is my target audience would be young adult. 

Question 3:

This question gave me more specific detail as to who out of the 55 responses is more likely to go and see the film if it was released which will help me aim the trailer at those particular individuals. I found that it was mostly a younger audience who visit the cinema more frequently. 

Question 4: 

I asked this question as it then links into the previous question, if someone said they didn't go to the cinema very often I could then see what they do instead so that I could trailer my trailer to a specific audience. I found that the younger audience mostly liked to go out with friends and watch TV. Below are some of the responses I received from this question.

 

Question 5: 

This question allowed me to see which media platforms consumers use to learn about new films, and so when the film is released I will know how to advertise the film in order to create the largest audience. 

Question 6:

For question 6 I asked respondents about their favourite genre, this allowed me to narrow down my target audience to the ones who answered Romance and Drama. I found that those who chose the answer as Romance or Drama were mostly female and were of the two youngest age category options.

Question 7: 

I asked this question to see what kind of romance films are more popular amongst my audience so that I could take parts of those films as inspiration. 

Question 8:

I asked this question to see what kind of romance films are more popular amongst my audience so that I could take parts of those films as inspiration. 

Question 9:

This question allowed me to see what the audience wants from a film, this helps me decide on characters that are going to attract the widest audience and engage the most people. 

Question 10:

I needed to ask this question to see what factors influence the audience most when deciding whether or not to watch a film. This means that I can focus on certain aspects more closely as that's what will influence the audience most. 

Overall, I have learnt from this that my target audience wold be females aged 15-25, this then makes it easier to focus my planning and production on the trailer with features that would attract this specific type of audience.