Saturday, 15 October 2016

Empire (2011) Magazine Cover Analysis


The main image used is of the main character Captain Jack Sparrow, played by Johnny Depp in full costume showing the audience the character so they recognise him straight away. This is the magazines unique selling point as the actor is very well known and has appeared in many films automatically drawing in the audience. The magazine was released before the 4th film was released and so there is an already growing fan base from the previous films which would target an audience excited for the new film. The picture has been taken so that the character is looking straight at the audience, this grabs the reader’s attention because he looks like he is staring directly at the person looking at the magazines so is hard to ignore.

The font used is bold and bright, which corresponds with the characters personality. This makes the audience feel like they can connect with the character as they feel like they know him from the past films. Mostly all writing in the cover is in capitals, this makes the audience want to read the story lines as they're jumping out to the audience. The use of yellow and white text following each other shows that the stories are different and so the audience reads each one, where as if they were all yellow the audience may think that the stories were all relating instead of being separate.

I like that the main character is photographed from the waist up so the audience has a closer view of the character and detail, they've used the actor dressed as his character in the film and that might be an idea I could use when creating my magazine. They've also used a background that relates to the character and so I might use a similar layout when producing my magazine. 



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