The main image used is of the main character Captain Jack Sparrow,
played by Johnny Depp in full costume showing the audience the character so
they recognise him straight away. This is the magazines unique selling point as
the actor is very well known and has appeared in many films automatically
drawing in the audience. The magazine was released before the 4th film was
released and so there is an already growing fan base from the previous films
which would target an audience excited for the new film. The picture has been
taken so that the character is looking straight at the audience, this grabs the
reader’s attention because he looks like he is staring directly at the person
looking at the magazines so is hard to ignore.
The font used is bold and
bright, which corresponds with the characters personality. This makes the
audience feel like they can connect with the character as they feel like they
know him from the past films. Mostly all writing in the cover is in capitals,
this makes the audience want to read the story lines as they're jumping out to
the audience. The use of yellow and white text following each other shows that
the stories are different and so the audience reads each one, where as if they
were all yellow the audience may think that the stories were all relating
instead of being separate.
I like that the main character
is photographed from the waist up so the audience has a closer view of the
character and detail, they've used the actor dressed as his character in the
film and that might be an idea I could use when creating my magazine. They've
also used a background that relates to the character and so I might use a
similar layout when producing my magazine.
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