The film poster for 'The Perks of Being a Wallflower' uses the
three main characters as the unique selling point. The audience will recognise
Emma Watson from her role in Harry Potter, and the other two actors have
starred in films such as 'Percy Jackson' and 'We need to talk about Kevin'.
This way the poster creates a larger audience by bring these three actors
together and making them the focus for this poster. All three characters are
looking straight ahead so that the audience connects with them as you pay more
attention when given eye contact. The female characters head is leaning on one
of the males’ shoulder suggesting a relationship, but then leaving out the
second male character possibly suggesting some tension and therefore intriguing
the audience.
The green background is the
same colour as the original book and so the audience can make a connection
there which will make them want to look more into this film. It also helps the
picture of the characters and the writing above to stand out more. Also from
the book is the tagline 'We are Infinite' which again gives the audience a
connection between the film and book and so already has an interested audience.
The title of the film is in a type writer font, they've used this
style writing as it becomes a theme throughout the film and something that
reoccurs. The main character uses a typewriter to write his diary entries and
his dream is to be a writer and so this font is appropriate for the film
poster. Included are links to social media websites such as Twitter and
Facebook, suggesting the poster is aimed at a younger audience who will be
following these sites to find out more.
I like this film poster as it's quite simple not needing to be too
exciting because of the existing fan base for the books and the actors
including. This works for this poster as they only need to focus on these
features as that’s the films unique selling point. To focus my poster on the
actors may not work as well for my poster because the actors I will use are not
well known and so the audience may not be interested.
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