Friday, 21 October 2016

Font Research

When researching fonts, I will have to find one that matches all three of my products so that I could use it throughout my campaign, this will create recognition between my three products.



This font is called Fragmentcare, it looks like a typewriter which I though was appropriate and fitted the ironic title. The font along with the words could suggest the storyline of the film is similar to those in fairy tales and so along with the visuals planned for the trailer and poster the font will contradict this. 


This font is called HBM Razed Galerie, I like this font because it's different and I think would attract the 15-25 aged target audience I need. My trailer is going to tell the story by mostly visuals and music so I need to find a font that matches the vibrant and lively theme of the film and campaign. 



This font is called basictitlefont, this font is easy to read and would appeal to all audiences this will give my campaign a more mature look that links with the adult themes I have used.


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