The trailer starts with some home footage of Nicholas Barclays which uses the Uses and Gratification theories explanation of identification to show the audience that this family was ordinary and the circumstances that they fell into wasn't because they were particularly any different from anyone else. Also by including the found footage means that you can trust what is being shown, it makes the documentary seem more reliable and truthful, where as if they only included reconstructive footage the audience may question and doubt the reliability of what they are watching.
There's a variety of footage used, to allow the audience to be constantly engaged and interested in the trailer. It shows a mix of reconstructive footage,
interviews and home footage, so there’s always something different to engage the
audience.
The trailer uses voice overs over the home footage which create a dominant reading that you're forced to feel pity for the family and there's dialogue used such as "It gives you nightmares". It makes you follow the same journey as the family did in their investigation for the lost child.
The reviews used such as "mind boggling" implied that this is something new, this film is unique and different to other documentaries. The review "haunting" appears right as the music changes to a more eerie theme, implying that something bad is going to happen.
I like the way they've included the awards for the independent film festivals won and would maybe replicate this style and idea into my trailer.
This trailer style is something I will not copy or use, one of their main themes is the different type of footage used and because of my chosen genre this would not work in my trailer. However I do like the use of voice-overs and how put together with the right footage can create a different atmosphere all together.
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